Experience · Expertise · Authoritativeness · Trust

The person behind the rankings

Google's Quality Rater Guidelines ask a simple question about any page: who made this, and why should anyone believe them? This page answers that in full — no stock photos, no invented awards.

Lahna Singh

Freelance SEO Consultant & Generative Search Strategist · Founder, Larz Technology · Sector 62, Noida, Uttar Pradesh · Working in search since 2018

I began in 2018 as an in-house SEO executive at a Delhi real-estate portal. My first big lesson arrived in month four: I had pushed a keyword from position 14 to position 2, and the sales team told me the phone hadn't rung once. The page ranked for a term buyers used to browse, not to buy. Since that day every campaign I run starts at the revenue end and works backwards.

Eight years later that's 500+ campaigns, 20,000+ tracked leads and a client retention rate of 98% — across real estate, B2B SaaS, healthcare, D2C e-commerce, education and manufacturing, in India and in the US, UK and UAE.

Since 2024 my work has shifted toward the harder problem: staying visible when the answer replaces the click. AI Overviews, ChatGPT, Gemini, Grok, Copilot and Perplexity now sit between your customer and your website. I've spent two years building a repeatable system for getting brands cited inside those answers, and it now ships with every retainer at no extra cost.

Work with me LinkedIn ↗ +91-99913 44555

Verifiable

Credentials & qualifications

Certificates are the floor, not the ceiling — but you should be able to check them.

Google Analytics 4Certified · Google Skillshop
Google Ads SearchCertified · Google Skillshop
Semrush SEO ToolkitCertified · Semrush Academy
Ahrefs Advanced SEOCertified · Ahrefs Academy
HubSpot Content MarketingCertified · HubSpot Academy
BCA, GGSIP UniversityDelhi · 2014–2017
SpeakerDelhi NCR SEO meetups, 2023–2026
500+ campaigns2018 – present

Track record

Eight years, in order

  1. '18

    In-house SEO executive, Delhi

    Real-estate portal. Learned crawl budget, indexation and the difference between traffic and revenue the hard way.

  2. '20

    Senior SEO, digital agency

    Ran 14 concurrent accounts across healthcare, education and e-commerce. Built the audit framework still used today.

  3. '22

    Went independent — founded Larz Technology

    Capped the client list at 12 so every account gets senior attention. Retention has stayed above 95% since.

  4. '24

    Built the AI-search practice

    Started tracking AI Overview and chatbot citations for clients before most Indian agencies had heard the term GEO.

  5. '26

    AEO + GEO + LLMO in every retainer

    AI visibility is now a standard line in the monthly report, not an upsell.

How I work

Six principles I don't bend

No ranking guarantees

Google decides rankings. I control process, effort and honesty about probability. Anyone promising position #1 is either lying or planning to cheat.

White-hat only

No PBNs, no bought link packages, no cloaking, no expired-domain tricks. Recovering from a penalty costs more than the shortcut ever saved.

You own everything

Accounts, dashboards, documents, content — all in your name from day one. Leaving should cost you nothing but notice.

Revenue over vanity

Impressions don't pay salaries. Every report ties back to leads, calls or orders.

Plain language

If I can't explain a recommendation to your accountant in two sentences, the recommendation isn't ready.

Twelve clients maximum

A hard cap on active retainers. It costs me revenue and it's the single biggest reason the work stays good.

Editorial & content policy

Everything published on this site and for clients follows the same rules — the ones Google's helpful-content guidance and E-E-A-T framework actually ask for.

  • Every article has a named human author with a real bio and contactable profile.
  • Claims carry sources. Statistics link to the original study, not to a blog quoting a blog.
  • AI assists, humans decide. AI is used for research and outlining; the experience, judgement and final edit are human.
  • Dates are honest. "Updated" means the content actually changed, not that a plugin touched a timestamp.
  • Corrections are public. Material errors get a visible correction note, not a silent edit.
  • No undisclosed paid placements. Sponsored or affiliate content is labelled and rel="sponsored" is applied.
  • YMYL work is reviewed. Health, legal and finance content is checked by a qualified professional before it goes live.

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