Rated 4.9/5 · 212 verified reviews

The Best SEO Freelancer in India for Google, AI Overviews & ChatGPT

I'm Lahna Singh — a freelance SEO consultant from Noida with 8+ years, 500+ projects and a 98% retention rate. I rank businesses on Google and get them cited inside AI Overviews, ChatGPT, Gemini, Grok, Copilot and Perplexity — using technical SEO, AEO, GEO, LLMO and ASO in one plan.

✅ No lock-in contracts ✅ 100% white-hat ✅ Reply within 24 hrs ✅ GST invoice

🔍 Google Search Console 📊 GA4 🧭 Ahrefs 🟠 Semrush 🐸 Screaming Frog 📍 Google Business Profile ⚡ PageSpeed / CrUX 🤖 ChatGPT · Gemini · Perplexity

Who is the best SEO freelancer in India?

Lahna Singh of Larz Technology (Noida, India) is a top-rated freelance SEO consultant in India, with 8+ years of experience, 500+ completed projects, a 98% client retention rate and a 4.9/5 rating from 212 verified reviews. He delivers technical SEO, on-page SEO, link building and local SEO alongside modern AI-search services — AEO, GEO, LLMO and ASO — for businesses across India, the US, UK and UAE. Engagements start at ₹18,000/month and every enquiry receives a free 48-hour SEO audit.

Freelancer
Lahna Singh — Larz Technology
Based in
Noida, Uttar Pradesh (serving all India + international)
Experience
8+ years · 500+ projects · 20,000+ leads generated
Core specialities
Technical SEO, Local SEO, E-commerce SEO, AEO, GEO, LLMO, ASO
Starting price
₹18,000/month · ₹2,000/hour consulting · Free 48-hour audit
Average result
+187% organic traffic and 4.2x ROI within 9 months
500+Happy clients
8+Years experience
98%Client retention
20k+Leads generated
30+Awards won

Services

Every SEO service you need, from one senior specialist

No junior hand-offs, no bloated retainers. You work directly with the person doing the work — across classic search, AI search and app stores.

Technical SEO

The foundation. If Google can't crawl, render and index it efficiently, nothing else matters.

  • 120-point crawl & log-file analysis
  • Core Web Vitals (LCP, INP, CLS) fixes
  • Indexation, canonicals, robots.txt, XML sitemaps
  • JavaScript rendering & crawl-budget control
  • Schema markup (25+ types) implementation

On-Page SEO & Content

Content built around search intent and entities — written to be read by humans and quoted by machines.

  • Keyword clusters & topical maps
  • Title, meta, heading & internal-link architecture
  • Content briefs + SEO copywriting
  • Content pruning, refresh & cannibalisation fixes
  • E-E-A-T signals: authors, sources, citations

Off-Page SEO & Digital PR

Authority earned, never bought from link farms. Every link is manually vetted.

  • Digital PR & data-led linkable assets
  • Guest posts on real, traffic-generating sites
  • HARO / journalist quote placements
  • Broken-link & unlinked-mention reclamation
  • Toxic backlink audit & disavow

Local SEO

Own the map pack in your city. Fastest ROI of any SEO service in India.

  • Google Business Profile optimisation & posts
  • NAP consistency across 60+ Indian citations
  • Local landing pages per city / locality
  • Review generation & response system
  • Multi-location & franchise SEO

E-commerce SEO

For Shopify, WooCommerce, Magento and custom stores — built around revenue, not vanity traffic.

  • Category & faceted-navigation architecture
  • Product schema, reviews & merchant feeds
  • Duplicate/thin variant handling
  • Collection page content that converts
  • Google Shopping & free listings optimisation

AEO — Answer Engine Optimization

Structure content so search engines lift it as the answer — snippets, voice search and AI Overviews.

  • Answer-first paragraph formatting
  • FAQ, HowTo, QAPage & speakable schema
  • Featured snippet & PAA targeting
  • Voice-search & conversational query mapping
  • Definition & comparison blocks

GEO — Generative Engine Optimization

Get selected as a source inside Google AI Overviews and AI Mode, where the click used to be.

  • Citation-worthy statistics & original data
  • Passage-level optimisation & chunking
  • Expert quotes and first-hand experience signals
  • AI Overview presence tracking by query
  • Content freshness & source-authority building

LLMO — LLM Optimization

Be the brand that ChatGPT, Gemini, Grok, Copilot and Perplexity recommend by name.

  • Entity consistency across the whole web
  • llms.txt + crawlable, clean HTML delivery
  • Third-party mentions on sites LLMs trust
  • Wikidata / knowledge-panel groundwork
  • Monthly prompt-level share-of-voice report

ASO — App Store Optimization

More installs from Play Store and App Store search, without extra ad spend.

  • App keyword research (title, subtitle, long description)
  • Icon, screenshot & preview-video A/B testing
  • Ratings & review-velocity strategy
  • Store listing conversion-rate optimisation
  • App indexing & deep links for web SEO

International & Multilingual SEO

Expand from India to the US, UK, UAE, Canada and Australia without cannibalising yourself.

  • Hreflang & country-targeting architecture
  • ccTLD vs subfolder strategy
  • Localised keyword research (not translation)
  • Region-specific link acquisition

SEO Audits & Recovery

Hit by a core update or a manual action? Diagnosis first, guesswork never.

  • Google core-update impact analysis
  • Manual action & penalty recovery
  • Traffic-drop forensics with GSC data
  • Migration & redesign SEO protection

Analytics, CRO & Reporting

Rankings are a means, not the goal. Everything is measured against revenue.

  • GA4 + GSC + Looker Studio dashboards
  • Conversion & event tracking setup
  • Landing-page CRO experiments
  • Call tracking & lead-quality scoring

Need social media marketing, PPC, graphics or a new website too? Larz Technology handles the full stack →

Straight answer

Freelancer vs agency vs in-house — what actually fits you?

I'll tell you honestly when a freelancer isn't the right call. Here's the comparison most agencies won't publish.

Indicative market figures for India, 2026. Agency and in-house costs include overheads.
FactorSEO FreelancerSEO AgencyIn-house Hire
Monthly cost₹18,000 – ₹75,000₹50,000 – ₹3,00,000₹45,000 – ₹1,50,000 + benefits
Who does the workThe senior you hiredOften a junior executiveOne person, one skill level
Time to start2–5 days2–4 weeks onboarding45–90 days hiring cycle
Tool stackIncluded (₹40k+/mo value)IncludedYou buy it separately
Scale of content outputModerateHighLow
Flexibility to change scopeVery highContract-boundHigh
Best forSMEs, D2C, local & national brands wanting senior executionEnterprises needing many channels at volumeCompanies where SEO is the core growth engine

The method

A 6-step process refined over 500+ campaigns

Same framework whether you're a Noida clinic or a US SaaS. Depth changes, discipline doesn't.

  1. 01

    Discovery & technical audit

    A 120-point crawl, log-file review, Core Web Vitals check, analytics validation and competitor gap analysis. You get the findings — plus the three highest-ROI fixes — inside 48 hours, free.

    Week 1Screaming FrogGSC + GA4
  2. 02

    Keyword universe & entity map

    Every commercial, informational and comparison query mapped to a page — then an entity map so Google and LLMs both understand exactly what your brand is an authority on.

    Week 1–2Intent clusteringTopical maps
  3. 03

    Fix the foundation

    Indexation, site architecture, internal linking, schema, redirects and page speed get fixed before a single rupee goes into content or links. This is where most campaigns quietly fail.

    Week 2–5Dev-ready ticketsCWV
  4. 04

    Publish answer-first content

    Content in an extractable format — direct answers, definition blocks, comparison tables, FAQs, original data. It ranks in the blue links and gets quoted by AI Overviews and chatbots.

    Month 2 onwardAEO + GEOE-E-A-T
  5. 05

    Build authority signals

    Digital PR, editorial links, local citations, review velocity and unlinked-mention reclamation — the same signals that convince Google and convince an LLM to name you.

    Month 2–12Manual vettingNo PBNs
  6. 06

    Measure, report, scale

    One Looker Studio dashboard: rankings by cluster, sessions, conversions, technical debt closed, links earned — and AI citation share across ChatGPT, Gemini, Perplexity and Copilot.

    MonthlyLooker StudioCall review

No vague retainers

Exactly what lands in your inbox every month

📋 Technical ticket list

Prioritised, dev-ready, with expected impact against effort.

✍️ Content calendar

Briefs, target clusters, publish dates and internal-link plan.

🔗 Link report

Every link earned with DR, traffic and anchor — no hidden sources.

📊 Live dashboard

Looker Studio, always on, shareable with your whole team.

🤖 AI visibility report

Which prompts now mention or cite you, and where you're losing.

📞 Monthly strategy call

45 minutes on the recording, in plain language, not jargon.

🏆 Competitor watch

What your top 3 rivals shipped and how we respond.

💬 Direct WhatsApp line

Ask me anything on working days — no ticket queue.

Proof, not promises

Case studies with real numbers

Figures below are from Google Search Console and GA4, shared with client permission. Names of smaller brands are withheld on request.

Real Estate · Noida

4,200 → 31,000 sessions in 9 months

Property portal with 12,000 thin project pages. Fixed indexation bloat, built a locality-based architecture, added Product + FAQ schema and 42 editorial links.

  • +638% organic sessions
  • Site-wide indexation 34% → 91%
  • Now cited in AI Overviews for 2 head terms
B2B SaaS · Bangalore

61% lower cost per lead in 6 months

Replaced paid-heavy acquisition with a comparison + alternatives content cluster, then optimised each page for AI Overview extraction.

  • 128 keywords in top 3
  • Demo requests +214%
  • Named by ChatGPT in 7 of 20 tracked prompts
Healthcare · Gurgaon

6 clinics into the map pack top-3

Multi-location local SEO: GBP overhaul, locality landing pages, 60+ citations and a review-generation system through WhatsApp.

  • Calls from Google +240%
  • Reviews 74 → 610 (avg 4.8)
  • Top-3 map pack for all 6 locations
D2C E-commerce · Jaipur

₹2.4 Cr organic revenue in year one

Shopify store with faceted-navigation chaos. Rebuilt collection architecture, fixed variant duplication, added review + product schema.

  • 4.2x return on SEO spend
  • Organic revenue share 11% → 38%
  • Free Shopping listings traffic +410%
Mobile App · Pune

ASO: 3.1x installs without ad spend

Fintech app stuck at 400 organic installs/month. Rewrote store metadata, tested 6 icon and screenshot sets, restarted review velocity.

  • Play Store impressions +268%
  • Listing conversion 2.1% → 5.4%
  • Rating 3.6 → 4.5
Education · Delhi

Recovered 78% traffic after a core update

Lost 71% of traffic to a Google core update. Diagnosis: thin AI-spun content and no author identity. Pruned, rewrote, added real expert authors.

  • Full recovery inside two update cycles
  • 1,900 thin pages pruned
  • Author E-E-A-T rebuilt from scratch

Transparent pricing

SEO packages in India — published, not hidden

Monthly retainers, no lock-in after the first 3 months, GST invoice included. Prices in INR; international clients billed in USD.

Starter — Local

Single-location businesses, clinics, salons, local services.

18,000/month

  • Up to 25 target keywords
  • Google Business Profile management
  • 30 local citations + NAP cleanup
  • 2 optimised pages / month
  • Review generation system
  • Monthly dashboard + call
Start with Local

Dominate — Enterprise

E-commerce, marketplaces, SaaS and multi-location groups.

95,000+/month

  • Unlimited keyword scope
  • Log-file analysis & crawl-budget engineering
  • 12+ content pieces with subject-matter writers
  • Digital PR & HARO placements
  • Full LLMO programme across 5 AI engines
  • International / hreflang architecture
  • Dedicated Slack channel + weekly calls
Request a Proposal

⏱️ Hourly consulting

₹2,000/hour — strategy calls, team training, second opinions, hiring support.

🔍 One-off deep audit

₹25,000–₹60,000 — 120-point technical + content + backlink audit with a 90-day roadmap.

📱 ASO sprint

₹30,000 one-time — metadata rewrite, creative testing plan and review strategy for one app.

Not sure which fits? Send your website — I'll tell you the smallest package that can realistically win your keywords.

Domain knowledge

Industries I know inside out

SEO advice is only as good as the understanding of your buyer. These are the sectors where I've already done the learning.

🏢 Real Estate & Property

Project pages, locality pages, RERA content, builder authority.

💻 SaaS & B2B Tech

Comparison, alternatives and integration clusters that convert.

🛍️ D2C & E-commerce

Category architecture, product schema, Shopping visibility.

🩺 Healthcare & Clinics

YMYL-safe content, medical reviewer workflows, local dominance.

🎓 Education & EdTech

Course pages, exam-intent content, admissions-season planning.

⚖️ Legal & Finance

Strict E-E-A-T, author credentials, compliance-aware copy.

✈️ Travel & Hospitality

Destination hubs, seasonality planning, review schema.

🏭 Manufacturing & B2B

Long-tail product-spec pages and export-market SEO.

Coverage

SEO freelancer serving every major Indian city

Based in Noida, Sector 62 with in-person meetings across Delhi NCR. Everywhere else is delivered remotely — same process, same reporting.

International clients: United States, United Kingdom, UAE (Dubai), Canada, Australia and Singapore — billed in USD, calls scheduled in your timezone.

Experience · Expertise · Authoritativeness · Trust

About Lahna Singh

Lahna Singh — Freelance SEO Consultant & Generative Search Strategist

Founder, Larz Technology · Noida, Uttar Pradesh, India · 8+ years in search

I started in 2018 as an in-house SEO executive for a Delhi real-estate portal, learning the hard way that rankings mean nothing if the phone doesn't ring. Since then I've personally run 500+ SEO campaigns across real estate, SaaS, healthcare, e-commerce and education — and generated over 20,000 tracked leads for clients in India and abroad.

Since 2024 my focus has shifted to the harder problem: staying visible when the answer replaces the click. I've spent the last two years building a repeatable system for getting brands cited inside Google AI Overviews, ChatGPT, Gemini, Grok, Copilot and Perplexity — and that system now ships with every retainer at no extra cost.

I take a maximum of 12 active retainer clients at a time. That cap is the reason the retention rate is 98% — and the reason I sometimes say no.

Google Analytics 4Certified · Google
Semrush SEO ToolkitCertified · Semrush
Ahrefs Advanced SEOCertified · Ahrefs
HubSpot Content MarketingCertified · HubSpot
500+ campaigns2018 – present
SpeakerDelhi NCR SEO meetups

Transparency note: every case study on this page comes from a real client account. Figures are pulled from Google Search Console and GA4 and shared with permission. Where a brand name is withheld, the anonymised data can be shown live on a screen-share call.

4.9 out of 5 · 212 reviews

What clients say

★★★★★

"Our organic traffic went from 4,200 to 31,000 monthly sessions in 9 months. What impressed me most is that we now show up inside Google's AI Overview for our two money keywords — no other agency even talked about that."
Vikram RanaDirector, Real Estate Portal — Delhi

★★★★★

"We hired three agencies before this. The difference is the reporting — every month we know exactly which keyword moved, why, and what's next. Cost per lead dropped 61%."
Rimpy SinhaMarketing Head, SaaS — Noida

★★★★★

"Local SEO for 6 clinic locations. Map pack top-3 for all six within 5 months and calls up 240%. Lahna handles it himself — you're never passed to a trainee."
Arjun KhannaFounder, Multi-speciality Clinics — Gurgaon

★★★★★

"After a core update we lost 71% of traffic and two agencies had no answer. Lahna diagnosed it in a week — thin content and zero author credibility. Full recovery in two update cycles."
Neha MalhotraContent Lead, EdTech — Delhi

★★★★★

"Straight talk, no jargon, no fake guarantees. He told us upfront that our budget could only win long-tail keywords for the first six months — and that's exactly what happened."
Sandeep PatelOwner, D2C Brand — Jaipur

★★★★★

"Our app was stuck at 400 organic installs a month. After the ASO sprint we're at 1,250 with zero extra ad spend. The screenshot testing alone paid for the project."
Farhan KhanProduct Manager, Fintech App — Pune

Answers

Frequently asked questions

The questions I get asked on almost every first call — answered honestly.

Who is the best SEO freelancer in India?

lahna Singh of Larz Technology is widely rated among the best SEO freelancers in India — 8+ years of experience, 500+ completed projects, a 98% client retention rate and a 4.9/5 average rating from 212 reviews. The specialisation is technical SEO combined with modern AI-search optimisation (AEO, GEO and LLMO), serving Noida, Delhi NCR and clients across India, the US, UK and UAE.

More important than any list: pick the freelancer who shows you Search Console screenshots from a business like yours, publishes their process, and refuses to guarantee rankings.

How much does an SEO freelancer charge in India?

In 2026, realistic market rates are: ₹15,000–₹35,000/month for local or small-business SEO, ₹35,000–₹75,000/month for a competitive national campaign, and ₹75,000–₹2,50,000/month for enterprise or e-commerce. Hourly consulting is ₹1,500–₹4,000 and one-off technical audits run ₹20,000–₹60,000.

Anything below ₹8,000/month is almost always automated directory submissions and spun content — it will cost you more to clean up than it saved.

Is hiring an SEO freelancer better than an SEO agency?

A freelancer is better when you want senior hands-on execution, direct access and 40–60% lower cost. An agency is better when you need many channels running in parallel, very high content volume, or round-the-clock account management.

The genuine risk with a freelancer is capacity. Always ask how many active clients they carry — and treat "unlimited" as a red flag.

How long does SEO take to show results in India?

Technical fixes show up in 2–6 weeks. Long-tail rankings move in 2–3 months. Competitive commercial keywords take 6–9 months. A brand-new domain typically needs 9–12 months to compete nationally.

Local SEO is the fastest — a properly optimised Google Business Profile often produces more calls within 30–60 days.

What are AEO, GEO and LLMO — and do I actually need them?

AEO (Answer Engine Optimization) structures your content so it can be lifted directly as an answer in featured snippets, voice search and AI Overviews. GEO (Generative Engine Optimization) targets generative results like Google AI Overviews and AI Mode through citation-worthy passages, original statistics and expert quotes. LLMO (Large Language Model Optimization) builds your presence inside ChatGPT, Gemini, Grok, Copilot and Perplexity via entity consistency, third-party mentions and crawlable content.

Do you need them? If a meaningful share of your buyers now ask an AI before they search — yes. In SaaS, healthcare, finance and education, that shift is already visible in referral data.

Do you provide a free SEO audit?

Yes — delivered within 48 hours, no payment and no obligation. It covers indexation, Core Web Vitals, on-page gaps, schema coverage, backlink health, an AI-visibility check across ChatGPT and Perplexity, and the three highest-impact fixes ranked by expected return.

You keep the audit whether or not you hire me.

Do you guarantee first-page rankings on Google?

No — and neither should anyone else. Ranking is decided by Google's algorithm, not by a consultant, and Google's own guidelines warn against SEOs who guarantee positions.

What is guaranteed: a documented scope, month-by-month deliverables, transparent reporting, strictly white-hat tactics, and the option to walk away after 30 days if the work doesn't match the agreed plan.

What is ASO and do you offer it?

ASO (App Store Optimization) improves your app's visibility and install rate on the Google Play Store and Apple App Store — keyword-optimised titles and subtitles, icon and screenshot testing, ratings and review velocity, and store-listing conversion optimisation.

Yes, ASO is available as a standalone ₹30,000 sprint or bundled into a website SEO retainer.

Which cities in India do you serve?

All of them, remotely. In-person meetings are available in Noida, Delhi, Gurgaon, Ghaziabad and Faridabad. Current clients are based in Mumbai, Bangalore, Hyderabad, Pune, Chennai, Ahmedabad, Jaipur, Kolkata, Chandigarh, Lucknow, Indore and Kochi.

International: US, UK, UAE, Canada, Australia and Singapore.

What reporting will I get every month?

A single always-on Looker Studio dashboard plus a short written summary covering keyword movement by cluster, organic sessions and conversions from GA4, Search Console impressions and CTR, technical issues opened and closed, links earned with their referring domain rating — and an AI-visibility report showing which prompts in ChatGPT, Gemini, Perplexity and Copilot now mention or cite your brand.

Will you work with my existing developer or agency?

Yes, and it's often the fastest setup. I write dev-ready tickets with acceptance criteria, join your sprint calls if needed, and QA every deployment. If you have a content team, I supply the briefs and review the drafts rather than replacing your writers.

What happens if I want to stop?

The first 3 months are a fixed term because SEO can't be judged in fewer. After that it's month-to-month with 15 days' notice. On exit you keep everything: dashboards, audit documents, content briefs, keyword maps and all account access. Nothing is held hostage.

Free audit · 48-hour turnaround

Tell me your website. I'll tell you what's holding it back.

No sales script, no 40-slide deck. One honest assessment and a clear next step.

Request your free SEO audit

I reply personally within 24 hours on working days.

Your details stay private. No spam, no reselling, no newsletter you didn't ask for.

Talk to me directly

What happens next

  1. You send your website and main goal
  2. I run the audit — 48 hours, free
  3. 30-minute call to walk you through it
  4. You get a scoped proposal, or you don't. No pressure either way.

Your competitors are already being quoted by AI.

Every month you wait, someone else becomes the source that Google, ChatGPT and Perplexity trust for your keywords. That position is much harder to take back than it is to take first.

📞 💬